Bader is advising participants on socializing the business by providing tools for understanding customer’s social attitude, explaining the social elements of a business, and teaching the development of the social strategy, plan, and assets of the business.
Bader Al Essa is an entrepreneur who has acquired a great knowledge in understanding people’s behavior on the social network and turning that knowledge into a critical input to socialize his startup, myU. myU is a tool for communication between faculty and students based on a social network experience. Bader has tapped into the Saudi market after the successful debut of myU in Kuwait, which positioned it as the fastest emerging communication tool in the education sector of Kuwait.
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Athbi is emphasizing on the role of data in driving the business to success